Do you know if your social marketing is working for you?
Jack Humphrey shared this link with his readers and I am loving it so far.
BudURL provides an easy way for you to track your social marketing affectiveness. By the way, if you are not tracking your Social Media efforts–you’re wasting your time–by tracking your campaigns you will know what works and what doesn’t.
Are you sending out newsletters that never get clicked? Are you blogging for nothing? Are your videos getting clicked on?
Now you’ll know.
What exactly is BudURL?
Most of you have used or at least heard about Tinyurl–BudURL is also a domain “shortening” service–but with a twist.
The difference here is with BudURL you can use live click tracking! For example, you load a video and you use a BudURL in your description to your website–want to know how many people clicked on that link?
Now you’ll know. You write a “tweet”, a blog, an article–use a different BudURL for each and see which one was more affective.
Another example, set up an account at TweetLater–create 3 or 4 different “tweets” to the same URL but use different words–be sure to use BudURL to create different tracking links–you’ll see which “tweet” got the most traffic.
Use BudURL in your video descriptions–you’ll be surprised–the traffic you’re getting–and then you might be surprised how many people are actually going to the video and NOT watching it at all–could it be the Title? I’m not sure but play around with BudURL–see if you can get better results with different video titles.
BudURL makes it easy to track because there is a description box so you can keep notes about where you placed the BudURL.
